01
Educational
Warning signs, preventative care and clear explanations that help motorists make informed decisions.
Gearbox & Diff Centre Port Elizabeth Marketing Proposal
TEC
Those Ecomm Chicks
Prepared July 2026
Valid for 14 days
Valid for 14 days
Prepared for Gearbox & Diff Centre
Building a brand people trust before they need you.
A practical social media, local visibility and digital marketing plan designed to position your workshop as the gearbox and differential specialists Gqeberha remembers first.
The opportunity
Technical expertise is valuable. Visible technical expertise builds a brand.
Businesses that consistently educate, entertain and demonstrate their expertise online are remembered before the emergency happens.
Our goal is not to post for the sake of keeping a feed busy. It is to create a recognisable, trustworthy presence that turns workshop knowledge into useful content, local authority and stronger customer confidence.
The strategy balances education, personality, proof and community—so the business feels approachable without losing the credibility expected from a specialist workshop.
Content strategy
No filler. No random posts. A proper content engine.
Content rotates through eight planned pillars to keep the audience interested while repeatedly reinforcing expertise, trust and local relevance.
02
Behind the Scenes
The precision, equipment, process and craftsmanship involved in diagnosing and completing repairs.
03
Humour & Relatability
Workshop moments and recognisable motoring problems designed to encourage shares and reach.
04
Customer Success
Real repairs, testimonials and before-and-after stories that demonstrate proof rather than promises.
05
Meet the Team
Putting skilled, recognisable people behind the business and making the workshop feel more approachable.
06
Myth Busting
Correcting common misconceptions about gearbox repairs, maintenance and vehicle symptoms.
07
Tips & Maintenance
Practical advice that helps customers protect one of the biggest investments they own—their vehicle.
08
Local Community
Customers, initiatives and involvement that reinforce the business as part of the Gqeberha community.
Monthly packages
Pick the level of visibility. We handle the moving parts.
Each option is built to create a consistent, credible presence. The packages scale according to content volume, strategic input and the number of digital channels actively managed.
Every social media package includes
Monthly content planning
Professional copywriting
Graphic design
Reel editing
Scheduling and publishing
Monthly performance reporting
Option 01
Essential Presence
R6,500
per month
Establish a credible and consistent presence so potential customers can see that the workshop is active, professional and trustworthy.
- Facebook management
- LinkedIn management
- 5 total content pieces per month
- 2 funny or relatable reels
- 1 educational reel
- 1 behind-the-scenes reel
- 1 educational post
- Light daily engagement, Monday to Friday
Option 02
Growth Package
R9,500
per month
Increase visibility and audience engagement while creating more opportunities for enquiries, recommendations and customer interaction.
- Facebook management
- LinkedIn management
- 8 total content pieces per month
- Expanded educational content
- Customer story features
- Promotional campaigns
- Community management
- Monthly strategy session
- Analytics and recommendations
Recommended
Option 03
Premium Authority
R13,500
per month
Build a complete authority system across social media, Google and the website—positioning the workshop as the region's specialist of choice.
- Facebook and LinkedIn management
- 12 total planned content pieces per month
- High-quality reels and workshop stories
- Team and customer success features
- Educational and promotional campaigns
- Light daily community management
- Monthly planning, reporting and recommendations
- Google Business Profile management
- Monthly website and SEO management
- Complimentary Shopify website rebuild*
*The complimentary website rebuild applies to a signed 12-month Premium Authority agreement. Full terms appear below.
At a glance
The useful comparison table.
| Feature | Essential | Growth | Premium |
|---|---|---|---|
| Monthly content pieces | 5 | 8 | 12 |
| Facebook management | ✓ | ✓ | ✓ |
| LinkedIn management | ✓ | ✓ | ✓ |
| Community management | Light | Standard | Enhanced |
| Monthly strategy session | — | ✓ | ✓ |
| Customer stories and campaigns | — | ✓ | ✓ |
| Google Business Profile management | — | — | ✓ |
| Website and monthly SEO management | — | — | ✓ |
| SEO blog article | — | — | 1 monthly |
| Shopify website rebuild | — | — | Included* |
| Monthly investment | R6,500 | R9,500 | R13,500 |
Premium authority ecosystem
Social gets attention. Google and the website help capture intent.
These services are included exclusively in the Premium Authority Package, creating a more connected digital presence rather than treating every channel as a separate island.
Google Business Profile Management
For many local customers, Google is the first interaction with the workshop. The profile needs to look active, accurate and trustworthy.
- Profile optimisation
- Regular photo uploads
- Google Posts
- Review monitoring
- Review responses
- Accurate business details
- Local SEO support
Monthly Website Management
The website should continue working after launch—not slowly become outdated, invisible or slightly embarrassing.
- Website updates
- Monthly SEO optimisation
- 1 SEO blog article
- Content updates
- Image optimisation
- Performance monitoring
- Technical maintenance
- Continuous improvements
Exclusive Premium bonus
R25,000
Shopify website rebuild included with a signed 12-month Premium Authority agreement.
A website built for the business you are—and the business you could become.
The current website will be professionally rebuilt on Shopify using modern design, mobile-first usability and practical SEO foundations.
- Custom Shopify website
- Mobile-first responsive design
- Modern user experience
- Service page design
- Enquiry optimisation
- Google Analytics integration
- Search Console setup
- Basic on-page SEO
- Speed optimisation
- Customer review integration
- Website training
Why Shopify?
It is not only an online shop. It is room to grow.
Shopify provides a fast, secure and easy-to-manage platform for the current service business, while keeping future product sales and additional revenue streams possible without another complete rebuild.
Gearbox oils
Differential oils
Service kits
Bearings
Seals
Performance components
Branded merchandise
Workshop accessories
Vehicle care products
Gift vouchers
Reporting and partnership
Strategy without measurement is just enthusiastic guessing.
What we measure
Reach, engagement, audience growth, top-performing content, reel performance, Google Business Profile activity and SEO progress.
What we learn
Which topics earn attention, which formats perform best and which areas need adjustment, testing or stronger support.
What happens next
Each monthly report includes clear recommendations so the following month's content and digital activity improve on real audience behaviour.
Why Those Ecomm Chicks?
We do not believe in filling feeds.
Every post, reel, article and update should have a purpose. Our approach combines strategy, storytelling, education and community engagement to build long-term authority, strengthen customer trust and support better-quality enquiries.
We work as an extension of the team—keeping the business visible, useful and memorable while the workshop focuses on the specialist work it does best.
The sensible small print
Clear expectations. No mystery admin.
Premium website rebuild terms
The complimentary Shopify website rebuild, valued at R25,000, is included exclusively with the Premium Authority Package and a signed 12-month agreement. Should the agreement be cancelled during the initial 12-month term, the website development investment becomes payable on a pro-rata basis according to the remaining term.
Monthly content and approvals
Content is planned monthly and submitted for approval according to the agreed workflow. Delayed feedback, missing information or unavailable workshop footage may affect the publishing schedule.
Advertising spend and third-party costs
Paid media budgets, premium apps, software subscriptions, photography, videography, travel and other third-party costs are excluded unless specifically added to the signed agreement.
Access and collaboration
The client will provide the access, information, approvals and reasonable cooperation needed to manage social channels, the Google Business Profile and the website effectively.