Two lounges. One recognisable digital presence.
Let’s make Highest Point unmissable.
A practical, locally relevant marketing system for keeping both lounges visible, useful, entertaining and worth visiting—without turning your team into full-time content creators.
The goal
Show up.
Stay top
of mind.
Content · community · local visibility
Not just posts.
A proper system.
Highest Point gets a connected content, community, email, local search, advertising and website support system—with enough structure to be consistent and enough personality to feel human.
The most useful tier is deliberately built around batch production, smart repurposing and clear priorities.
That means the strongest package gives Highest Point the full customer-facing system while keeping the work efficient: one core idea can become a Reel, TikTok, Facebook post, email angle and private-group update. Less content treadmill. More useful marketing.
Pick your
level of chaos.
All packages are monthly partnerships. The recommended middle option is the smallest tier that includes the full marketing engine.
Tier 01 · Foundation
Keep the lights on.
For maintaining a credible, active presence while Highest Point gets the basics in place.
R5,500 / month
- 3 social content drops per week across Facebook, Instagram and TikTok
- Content adapted for both lounge locations
- 1 filming/content capture session per month, subject to access
- Basic captions, scheduling and community monitoring
- 2 email newsletters per month
- Light private Facebook group management
- 1 Google Business Profile update per location per month
- Monthly snapshot report
Tier 02 · Recommended
The Highest Point sweet spot.
The complete, practical system for staying visible, building community and giving people a reason to visit.
R9,000 / month
- Daily social presence across Facebook, Instagram and TikTok
- Content created for both lounges, with location-specific moments
- 1 consolidated monthly content session covering both locations
- Batch-created and repurposed content for efficient publishing
- 4 weekly email newsletters per month
- Active private Facebook group management
- Meta and TikTok account management and compliant ad management
- Google Business Profile management for both locations
- Homepage, About, Contact and key policy website refresh
- Monthly analytics report with recommendations
Tier 03 · Full service
Full-send community engine.
For a higher-touch month with more original content, more location depth and more campaign iteration.
R14,500 / month
- Daily social publishing with a higher volume of original creative
- Separate content angles and campaign pushes for both lounges
- 2 content capture sessions per month, subject to access
- More Reels, TikToks, carousels and event-led content
- 4 weekly email newsletters plus additional campaign emails where appropriate
- High-touch private group programming and moderation
- Ongoing Meta/TikTok campaign testing and optimisation
- Weekly Google Business Profile activity per location
- Website refresh plus additional campaign or location updates
- More detailed monthly reporting and strategic review
My recommendation: start with Tier 02. It includes the full customer-facing system, but is designed around one efficient content engine rather than three separate content machines.
What the
sweet spot does.
Tier 02 is where the important pieces stop working in isolation and start working together.
Social content + management
- Daily presence across Facebook, Instagram and TikTok
- Humour, education, product, lounge and community content
- Captions, hashtags, scheduling and publishing
- Comments, messages and local community engagement
- Content adapted between platforms—not lazily copy-pasted everywhere
Email + retention
- One newsletter per week, approximately four per month
- Promotions, strains, lounge updates, events and education
- Clear calls to visit either lounge
- Content drawn from the same monthly campaign system
- Responsible-use information where relevant
Google + local visibility
- Google Business Profile updates and optimisation for both locations
- Offers, events, photos, updates and customer-facing information
- Review monitoring and appropriate responses
- Basic local SEO improvements and clearer customer actions
Website refresh
- Homepage, About page and Contact page
- Overview of key policies
- Updated brand messaging and calls to visit
- Mobile-friendly structure and basic SEO improvements
The content
menu.
We keep the feed from becoming one long sales pitch. The mix builds familiarity, trust, entertainment and action.
Humour + relatable culture
Cannabis education
Responsible use + harm reduction
Strain + terpene spotlights
Reviews + testimonials
User-generated content
Lounge atmosphere
Behind the scenes
Staff + team features
Events + activations
Local collaborations
Community content
Beginner FAQs
Myths + facts
Real deals
Relevant lifestyle content
Customer stories
Own the
inner circle.
The private Facebook group turns occasional visitors into people who want to know what is happening at Highest Point first.
Group strategy
- Private community for adults interested in Highest Point
- Exclusive genuine deals and early access
- Lounge updates and event information
- Educational and responsible-use content
- Special announcements and member conversations
- Moderation that keeps the group useful, welcoming and responsible
Launch promotion
“Join the Highest Point community and receive a complimentary Dogwalker offer when you show your group membership in store.”
The offer should include clear redemption terms, availability, expiry dates, any purchase or identification requirements and responsible-use wording.
A private Facebook group is not completely anonymous. Member names, posts and interactions may be visible to other members according to Facebook’s settings and the group configuration.
Paid reach,
with a reality check.
Ad management is included in Tier 02 and Tier 03. Ad spend is not.
Recommended starting budget
R200 / week
Approximately R800 per month as a starting testing budget. The budget may need to increase once creative, audiences and campaign performance have been assessed.
What management covers
- Campaign objectives and compliant creative direction
- Basic audience, placement and budget decisions
- Monitoring and optimisation
- Learning from results and making recommendations
Cannabis advertising is subject to platform restrictions, account eligibility, applicable laws and approval. No campaign approval, reach, engagement, sales or follower growth can be guaranteed.
Side-by-side,
without the fog.
Every tier has a job. Tier 02 is highlighted because it delivers the complete system with the most efficient production model.
Comparison of monthly marketing packages and included deliverables
| Deliverable | Tier 01
Foundation | Tier 02
Sweet spot | Tier 03
Full service |
|---|
| Monthly investment | R5,500 | R9,000 | R14,500 |
| Estimated hours | 20–24 | 32–36 | Up to 50 |
| Social presence | 3 content drops/week | Daily presence | Daily, higher original volume |
| Both lounge locations | Adapted content | Dedicated location moments | Separate campaign depth |
| Email newsletters | 2/month | 4/month | 4/month + campaign emails |
| Private group | Light management | Active strategy + management | High-touch programming |
| Paid advertising management | Add-on | Included where permitted | Included with more testing |
| Google Business Profile | Monthly updates | Management for both locations | Weekly activity per location |
| Website refresh | Add-on | Included | Included + additional updates |
| Reporting | Monthly snapshot | Report + recommendations | Detailed strategic review |
The efficient
math.
Tier 02 is designed to protect quality and consistency without assuming every platform needs a brand-new idea every day.
Tier 02 working model
| Monthly strategy + planning | 2.5 hrs |
| Batch content creation + editing | 9 hrs |
| Copywriting + scheduling | 3 hrs |
| Four weekly emails | 3 hrs |
| Engagement + group management | 6 hrs |
| Meta/TikTok + ad management | 3 hrs |
| Google Business Profile | 2 hrs |
| Analytics + recommendations | 2 hrs |
| Website refresh, launch month | 5 hrs |
| Total planned workload | Approximately 35.5 hrs |
Why this works
- One monthly content engine feeds several channels.
- Original filming is reserved for high-value moments.
- Daily presence can include useful, low-lift updates—not only edited Reels.
- Emails and the private group extend the life of good content.
- The website refresh is front-loaded, then the freed-up time can support content and engagement.
In plain English: Highest Point gets more than a feed. I get a scope that is commercially worthwhile and operationally sane.
Responsible marketing is not optional.
All content and campaigns will be created with appropriate safeguards:
- No targeting of minors
- No medical or therapeutic claims
- No misleading product or health claims
- Responsible-use messaging where appropriate
- No content encouraging unsafe or excessive consumption
- Promotions reviewed for clear terms, availability and expiry
- Content developed with applicable laws and platform policies in mind
- Advertising subject to account eligibility and platform approval
What I need
from you.
Good marketing still needs good inputs. The faster the information arrives, the faster the content can go live.
Client responsibilities
- Access to Meta, TikTok, Google Business Profile and website systems
- Timely approvals and feedback
- Accurate product, strain and terpene information
- Current promotions, offers, expiry dates and stock availability
- Event details and filming access at both lounges
- Staff availability for planned features or interviews
- Approved brand assets and policy information
Not included unless quoted
- Professional photography or videography
- Influencers, paid creators, models or talent
- Printing or physical marketing materials
- Large-scale productions or additional filming days
- Paid third-party software
- Advertising spend
- Website development beyond the stated refresh
Content may be adapted and repurposed across Facebook, Instagram, TikTok, email and the private Facebook group. “Daily posting” means a consistent daily platform presence; it does not mean completely unique creative is produced for every platform every day.
