01
Choose the theme
We select one useful topic based on customer questions, available products, relevant trends, promotions or seasonal opportunities.
Gold Leaf Co. Cannabis Port Elizabeth
Partnership Proposal
Let’s give Gold Leaf Co. something worth following.
A practical, personality-led content partnership designed to help Gold Leaf Co. educate, entertain and grow a local community through strategic content, social media and real footage captured inside the lounge.
The Big Idea
One idea.
A full week of content.
Instead of scrambling to invent something new every day, we build each week around one strong educational theme.
That theme becomes a useful blog article or long-form social post. We then break it into smaller, easier-to-digest pieces for Facebook and Instagram.
Real footage from the Gold Leaf Co. lounge will be captured and worked into the content wherever possible, allowing customers to see the people, personality and atmosphere behind the business.
The goal is to create a brand people trust, remember, laugh with and choose to hear from again.
We are not posting for the sake of posting. We are building a
useful local content library that can keep working long after the
first post disappears from the feed.
The Weekly Content Engine
How we make one theme work harder.
Each week follows a practical system that gives the brand consistency without making the content feel repetitive.
02
Create the main piece
The theme becomes a researched blog article or a long-form Facebook and Instagram feature.
03
Capture real content
We film and photograph relevant moments inside the lounge, including products, staff, displays, events and everyday behind-the-scenes content.
04
Repurpose everything
The article and footage are turned into tips, reels, carousels, questions, humour, promotions and short educational posts.
Monthly Deliverables
What Gold Leaf Co. receives.
A practical content foundation that keeps the business active, useful and recognisable throughout the month.
04
Weekly Content Themes
Four planned themes per month, selected according to the business, products, customer interests and upcoming promotional opportunities.
04
Long-Form Content Pieces
One researched article or long-form social feature for each weekly theme, ready for the website, Facebook or Instagram.
20
Short-Form Social Content
Approximately five pieces of content per week, based on a Monday-to-Friday publishing rhythm and repurposed from the main weekly theme.
REC
On-Location Filming and Content Capture
Scheduled visits to the Gold Leaf Co. lounge to capture authentic short-form video, product footage, staff content, lounge atmosphere and relevant behind-the-scenes moments.
01
Monthly Content Direction
A straightforward monthly plan showing the themes, promotional opportunities, lead-generation ideas and any content requirements.
+
Simple Editing and Creative Support
Clean layouts, text treatments, reel concepts, basic video editing and light visual support without making the brand look artificial or overly generated.
Filming will focus on genuine, social-first content captured in and
around the local Gold Leaf Co. lounge. Publishing dates and filming
opportunities will be planned around the monthly content calendar.
Content Pillars
Content with an actual job to do.
Every piece of content should grow the audience, strengthen trust, start a conversation or encourage action.
01 · Data and Sales
Build an audience Gold Leaf owns.
Campaigns, competitions and exclusive offers designed to collect customer email addresses and cellphone numbers with clear consent. Social followers are useful. An owned customer list is stronger.
02 · Education
Useful, researched and responsible.
Real educational content based on credible sources, common customer questions and practical information, without exaggerated promises or unsupported claims.
03 · Humour
Because stoners deserve a chuckle.
Relatable observations, local humour, memes and familiar moments that make the brand feel human, memorable and shareable.
04 · Promotion
Give people a reason to act.
Competitions, discounts, product features, bundles and limited offers that support sales without turning the entire page into one long advertisement.
05 · Networking
Local businesses grow together.
Identify suitable Port Elizabeth businesses, creators and community partners for joint competitions, events, content and cross-promotion.
Real people. Real lounge. Real personality.
I will visit the local lounge to film and capture real social media content. This may include staff introductions, product showcases, lounge tours, behind-the-scenes clips, events, customer questions and everyday moments that give the brand personality.
AI assists. It does not become the brand.
AI may support research, planning, editing and content development. The public-facing result will still feel local, natural and unmistakably Gold Leaf Co.
Partnership Investment
A reduced rate built around a genuine trade partnership.
The monthly content, strategy and local filming service is being offered at a reduced partner rate of R3,000 per month.
Cash Payment
R1,500
Payable in cash at the beginning of each monthly content cycle.
Product Exchange
R1,500
Supplied as agreed Gold Leaf Co. product each month.
Product valuation: The product selection and value will be agreed upon by both parties before the start of each month.
Recommended starting term: An initial three-month partnership gives the content enough time to build consistency, identify what the audience responds to and establish a repeatable working system.
Filming included: The package includes practical, social-first filming and content capture at the local lounge using lightweight equipment and natural in-store environments.
Additional production: Professional film crews, specialist photography, actors, models, advanced lighting, equipment hire, long-form video productions, paid advertising and filming outside the agreed local area are not included unless quoted separately.
How We Work Together
A partnership needs input from both sides.
Those Ecomm Chicks will:
- Plan the weekly themes and monthly content direction
- Research and write the long-form content
- Repurpose each topic into short-form social content
- Visit the lounge to capture local photos and video
- Film suitable products, staff and behind-the-scenes content
- Create captions, hooks and calls to action
- Provide basic social video editing and creative support
- Suggest promotional and local collaboration opportunities
- Keep the content human, useful and consistent
Gold Leaf Co. will:
- Provide current product and promotion information
- Provide reasonable access to the lounge for content capture
- Help identify staff, products and moments suitable for filming
- Confirm that anyone featured has agreed to be recorded
- Confirm weekly priorities and important dates
- Review and approve content within the agreed timeframe
- Provide access required for publishing, where applicable
- Confirm product availability before promotions go live
- Communicate any content restrictions or sensitive topics